Illustration for Fanta's new campaign - Beats to Snack to
I was commissioned by Havas Atlanta to create a wacky fantastical tropical world for Fanta's new social media campaign - Beats to Snack to.
The idea was to give a Fanta twist to the trending style of passive content consumption with LoFi YouTube videos that people can use to study/work or just space out to. The video is intended to celebrate international snack and Fanta flavour pairings with a culturally themed backing track. I got to illustrate Piña Colada Fanta paired with some spicy savoury Indian snack treats.
• Initial Sketches •
• Sketch 1 •
• Sketch 2 •
• Revised Sketches •
• Finished Artwork for Fanta - Beats to Snack to •
• Artwork Details •
• Animated Version •