Noopur Rajesh Choksi's profile

Fanta - Beats to Snack to

Noopur Rajesh Choksi
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ad animation art direction artwork campaign design fanta Food graphic ILLUSTRATION
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Illustration for Fanta's new campaign - Beats to Snack to
I was commissioned by Havas Atlanta to create a wacky fantastical tropical world for Fanta's new social media campaign - Beats to Snack to.
The idea was to give a Fanta twist to the trending style of passive content consumption with LoFi YouTube videos that people can use to study/work or just space out to. The video is intended to celebrate international snack and Fanta flavour pairings with a culturally themed backing track. I got to illustrate Piña Colada Fanta paired with some spicy savoury Indian snack treats.
• Initial Sketches •
• Sketch 1 •
ad animation art direction artwork campaign design fanta Food graphic ILLUSTRATION
• Sketch 2 •
ad animation art direction artwork campaign design fanta Food graphic ILLUSTRATION
• Revised Sketches •
ad animation art direction artwork campaign design fanta Food graphic ILLUSTRATION
Revised Sketch 1
ad animation art direction artwork campaign design fanta Food graphic ILLUSTRATION
Revised Sketch 2 - Fin
ad animation art direction artwork campaign design fanta Food graphic ILLUSTRATION
Pre Final Color Test 1
• Finished Artwork for Fanta - Beats to Snack to •
Fanta - Beats to Snack to
• Artwork Details •
ad animation art direction artwork campaign design fanta Food graphic ILLUSTRATION
ad animation art direction artwork campaign design fanta Food graphic ILLUSTRATION
ad animation art direction artwork campaign design fanta Food graphic ILLUSTRATION
• Animated Version •
Animated by @protokulture
ad animation art direction artwork campaign design fanta Food graphic ILLUSTRATION
Fanta - Beats to Snack to
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Noopur Rajesh Choksi's profile

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Noopur Rajesh Choksi's profile
Baltimore, MD, USA

Fanta - Beats to Snack to

Illustration for Fanta's new social media ad campaign - Beats to Snack to. The intent of the campaign is to create an animated lo-fi video that c Read More

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