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Fanta - Beats to Snack to
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Illustration for Fanta's new campaign - Beats to Snack to
I was commissioned by Havas Atlanta to create a wacky fantastical tropical world for Fanta's new social media campaign - Beats to Snack to.
The idea was to give a Fanta twist to the trending style of passive content consumption with LoFi YouTube videos that people can use to study/work or just space out to. The video is intended to celebrate international snack and Fanta flavour pairings with a culturally themed backing track. I got to illustrate Piña Colada Fanta paired with some spicy savoury Indian snack treats.
• Initial Sketches •
• Sketch 1 •
• Sketch 2 •
• Revised Sketches •
Revised Sketch 1
Revised Sketch 2 - Fin
Pre Final Color Test 1
Finished Artwork for Fanta - Beats to Snack to
• Artwork Details •
Animated Version •
Animated by @protokulture
Fanta - Beats to Snack to
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Noopur Rajesh Choksi

Fanta - Beats to Snack to

Illustration for Fanta's new social media ad campaign - Beats to Snack to. The intent of the campaign is to create an animated lo-fi video that c Read More
34
312
0
Published: