FACP
branding project
Paris / 2016
The billionaire François Pinault and his contemporary art collection are coming to Paris! We have been asked to redesign his identity and to create the campaign of the event announcing the opening of Pinault Foundation.
W&B Logogramme - I used an inverted constrat typeface to hightligh the transgressive caracter of contemporary art.
White and black emphasis the dramatic shapes of the logo.
Red Logogramme - Red is the transgressive and heartful color by excellence, it’s mostly used for the stationnery part of the identiy.
Red Logogramme - Red is the transgressive and heartful color by excellence, it’s mostly used for the stationnery part of the identiy.
Print Campaign - Posters are made from the letters of the logotype; they are distorded and rotated to have this intriguing and dramatic aspect.
Motion posters progressivly let appeared the letters of the logotype. Also, parts of the animation are posted daily on the social medias.
up - Entry Pass for the grand opening.
bottom - Invitation to the grand opening.
bottom - Invitation to the grand opening.
up - notebooks from the gift shop.
bottom - totebags from the gift shop.
bottom - totebags from the gift shop.
