by the way
an app project

Paris / 2016
In this world invaded by boredom, sadness and smelly trains, we looked for a way to make us feel better.
by the way is a geolocalisation application created to optimize the commute time by telling you funny stories about the places you often pass by.
co-designer: Thibaut de Franclieu
Logogramme - We chose to play with a mascotte looking like an excentric and intelligent uncle. We made this uncle travels through different continents to highlight the different cities covered by our application. 
Print campaign - anecdotes about Paris; the BTW mascott’s changes depending the anecdotes.
by the way
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by the way

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Creative Fields