LottoLove
social good branding and product design
Brooklyn / 2016
It’s not luck, it’s love.
LottoLove makes gifting and giving back easy and fun! The winning prize of each card is one of our four basic needs gifts: literacy tools, clean water, nutritious meals or solar energy. The game is the same as a typical scratch off ticket, but you must match icons. Flip the card over to learn more about the winning donation.
LottoLove makes gifting and giving back easy and fun! The winning prize of each card is one of our four basic needs gifts: literacy tools, clean water, nutritious meals or solar energy. The game is the same as a typical scratch off ticket, but you must match icons. Flip the card over to learn more about the winning donation.
It’s the only lotto where everyone is a winner!
MONOCHROME LOGO - our logo represents the scratch off parts f the cards and is the mix between the words “love” and “lotto”.
COLORED LOGOS - white logo on the cards' colored background.
BACKSIDE - cards’ backside with the infography about the donations to the non profits
FRONTSIDE - cards’ frontside with the scratching gold foils and the instructions
press kit - the story on lottolove origin printed on orange paper
PACKAGING - with an instruction note printed on tracing paper
