LottoLove
social good branding and product design

Brooklyn / 2016
It’s not luck, it’s love.
LottoLove makes gifting and giving back easy and fun! The winning prize of each card is one of our four basic needs gifts: literacy tools, clean water, nutritious meals or solar energy. The game is the same as a typical scratch off ticket, but you must match icons. Flip the card over to learn more about the winning donation. 
It’s the only lotto where everyone is a winner! 
MONOCHROME LOGO - our logo represents the scratch off parts f the cards and is the mix between the words “love” and “lotto”.
COLORED LOGOS - white logo on the cards' colored background.
BACKSIDE - cards’ backside with the infography about the donations to the non profits
FRONTSIDE - cards’ frontside with the scratching  gold foils and the instructions
press kit - the story on lottolove origin printed on orange paper
PACKAGING - with an instruction note printed on  tracing paper 
LottoLove
7
116
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Published:

LottoLove

7
116
0
Published: