Brief: Everlearn.io is a startup devoted to educating the US public about alternatives to traditional education. They are prepping media for their website launch. A :15 Brand Awareness spot has been scripted out.
Deliverables:
6-8 Boards (as needed to cover the voiceover).
Looking for an approachable, clever, simple way to visualise the message.
Music and VO are completed. Use them as a reference for the tone.
Emphasise that debt is "heavy" and that student debt is growing at an unsustainable rate. Hint that an alternative is on the horizon.
Refer to the brand colours and style reference to guide your design.
In 1960, the average college grad...
...had $4000 in student debt.
Today, that number is 10X higher...
...with some owing more than $200,000.
We think learning shouldn’t be a luxury.
Go to everlearn.io to ...
...find out more about the New Education.
