Brief: Sprint is launching an ad campaign to promote it’s “Unlimited Data” plans. We’re looking to you for some Art Direction ideas for the campaign. We’ll need the style to be customisable for different offers, and it needs to be on-brand and feel like Sprint. We’re thinking a mash-up of lifestyle imagery and graphics could be a good way of making the promotions fun to watch and informative about our offer.
Deliverables:
Mood Boards for a few art directions.
One mockup of an offer page done in one of the styles.
Must use brand appropriate colours and typefaces.
The campaign is selling the idea of “Unlimited Data,” however for the actual offer card you should use the placeholder type, “Unlimited High-Speed Data.”
Also include the copy “Fastest LTE Network ” somehow.
We’re looking for a fun, modern, possibly edgy style.
Mood Boards:
