The film was created for the launch of the Van Cleef & Arpels high jewelry Collection "Le Secret".
It is based on the “gouachés”, the paintings made by the jewelers to create the pieces. The Van Cleef fairy enters a secret garden through a keyhole. Once the flowery hedge crossed, she will fly from jewel to jewel, revealing the "secret" of each piece. The way she interacts with them explains the mechanism of each jewel.
It is based on the “gouachés”, the paintings made by the jewelers to create the pieces. The Van Cleef fairy enters a secret garden through a keyhole. Once the flowery hedge crossed, she will fly from jewel to jewel, revealing the "secret" of each piece. The way she interacts with them explains the mechanism of each jewel.
Client: Van Cleef & Arpels
Executive Creative Director: I-REEL // vimeo.com/ireel // www.i-reel.fr
Producers: Henri Hayon, Raphael Garrigues
Project Management: Joanna Brunet
Producers: Henri Hayon, Raphael Garrigues
Project Management: Joanna Brunet
Art Direction: Alain Laurans, Henri Hayon, Simon Ravet
3D Artists : Bruno Jean, Julien Crochet, Ladislas Lepoutre, Gilles Simoné
Animators: Eric Moisson, Henri Hayon,
Digital Artists: Simon Ravet
Editing Color-Grading: Simon Ravet
