Design Agency: Creuna Norway
Creative Director: James McKay
My role: Illustrator and concept developer
Brief: Create a visual representation of the KPI targets that DNV GL had set itself for the year.
Background: DNV GL is an international certification body and classification society. Its main expertise lies in technical assurance, research, certification, and risk management. DNV GL is the world’s largest classification society, and has a global market share of 21%.
Solution: DNV GL’s tagline is “A broader view”, and we decided to illustrate each KPI within a panoramic landscape that refers to different aspects of their business. Each KPI illustration visualises how well each employee is performing in real-time.