BRIEF: Brimi Eventyr is a company located in the middle of the mountains of Gudbrandsdalen in Lom in Norway. Their focus is arranging high-end group-travel for businesses, with the authentic and sustainable experiences.
SOLUTION: Traveling through the town of Lom, you will notice how similar the houses are. They are all wooden, brown with a ridge. They are all like that, even the gas-station! I contacted the local council to ask about this, and was told that this is a local rule, all houses should have a ridge between 22-34 degrees. The triangle was therefore a good starting point for an identity. The triangular shape also goes well with all the mountains sounding the area. Orange was chosen as the main colour because of the warmth and energy that is a vital part of the brand. Orange as a warm bonfire drawing people together.