BA Graphics and Media Design
Year 2, Project 4
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A campaign to raise awareness about health ramifications that occur when breeding dogs for the sole purpose of their appearance.

Two part campaign:

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Part One: Website

Part Two: Pop-Up store in Selfridges

A small pop-up store to be placed inside Selfridges for a period of two weeks.

The store would be made to emulate the Louis Vuitton display system, as seen below,

except with a few alterations. Instead of the metal frames containing glass panels, they will frame monitors / tv screens, which will show computer generated images of designer dogs packaged inside boxes, as seen in the images below,

The packages will have been produced, and will be stored inside the store. The customer will have colour options for the packaging, and will be offered 'Gift wrapping'. This will allow the customer to read the information on the packaging when viewing it.