ElephantDoc is an advanced last mile CRM, the smartest way to deliver proposals that is perfectly crafted to suit the needs of sales teams of varying scale and scope. ElephantDoc helps to manage last mile sales process with easy collaboration, intelligent analytics, and client activity tracking.
In a nutshell, they bring in more efficiency by enhancing last mile sales with all the features to win more deals.
ElephantDoc has also developed a plug-in that seamlessly integrates all documents to M.S.Word
to make the possibility of working in preferred word editor.
Brand Attributes and Inspiration
It is always our primary task to start the project with a research which is related to designs to figure out the in-depth need of client’s requirements. And thus we collected materials and photos to get inspired and set an overall mood to bring best attributes of it.
Sketches
We made quick sketches popped out of our minds. A design element which represents the name is what we aimed to be made, something which had an elephant figure and relative components of document and documentations. Rather than including both components, we combined one to another and played with the designs quit in a few ways to well-suit the simplified and unique form.
Exploring Possibilities
From the sketches made we choose the most appropriate one which showcased clear objective, a direct approach by evolving elements of elephant and document.
Typography Research
Soon after the logo, the next job undertaken was Typography. It is always really important for a branding to choose and implement a typography that could maintain evenness in a bold way to look right with the logo.
Color Palette Explorations
Logo Proportion
Color & Typography
Stand-alone Symbol
