VueConf TO Branding
VueConf TO, it's all about diversity and networking. VueConf TO 2018 is Canada's first and North America's biggest Vue.js conference with attendees from all around the world. Creating a Brand Identity which needs to convey the dynamism of Vue.js and culture of Canada along was our challenge and the excitement factor of the project.
We began with a modification to the original Vue.js logo, and then, to subtly add the element of Canada, we chose none other than the Maple leaf. We took extra care to not make the maple leaf too obvious (stereotype issues 😐). The vibrant colors are intended to resonate the diverse culture of Canada.