E-COMMERCE MARKETING ANALYST
Nov 2013 – Jul 2014
Giuliana Flores (São Caetano do Sul, Brazil)
E-commerce leader in selling flowers and special gifts for B2C industry in Brazil
Key Tasks:
• Thanks to my analytical experience, I managed annual budget +1,500,000 BLR
• Led SEM, performance, affiliated, comparison shopping and social media campaigns
• Through web analytics, monitored and optimized ROI and CRO based on UX
Achievements:
✔ Enlarged online sales by 25% through SEM campaigns and remarketing
✔ Reduced cart abandonment rate and increased by 15% the average ticket
✔ As omnichannel retail strategist, I grew the revenue by 38% in 6 months
PROJECTS:
WEBSITE
Leading the segment of online flowers and gifts in Brazil, in 2013 Giuliana Flores reached more than 500,000 visits and 20,000 requests (average per month) and ended the year with a turnover of more than 25 million BLR. With more than 12,000 items on its website and more than 25 years in the market, the Giuliana Flores group represents 75% of the category's share, serving more than 5,000 cities in the country.
Featured on: www.giulianaflores.com.br
PAID SEARCH
LANDING PAGES
The speed and ease of creating landing pages made this tool a great ally in increasing the conversion rate, once it allows segmenting specific products and categories for different targets. With the daily optimisation of paid media campaigns and landing pages, we focused on maximising results through the right keywords and qualified leads, increasing the conversion rate exponentially.
Featured on: goo.gl/y6SwGk | goo.gl/T7bjQX | goo.gl/hvAjts | goo.gl/MDMXAv | goo.gl/Xn3FJz | goo.gl/vxhc7k
TELEVISION
The number of visitors, orders and billings increased significantly after this TV campaign focused on programs relevant to the target. We created 2 commercial formats (30'' and 15'') to emphasise the right gift for all occasions. Through the slogan "Acessou, comprou, chegou, sorriu" we're able to express in a few words the practicality and the differential of the brand.
Featured on: www.youtube.com/watch?v=zyvz-lOKWaA
Featured on: www.youtube.com/watch?v=sjhU9uvCHyo
SOCIAL MEDIA
Content production and channel management of Facebook, Instagram, Twitter and blog, besides remarketing, Facebook Ads and Instagram Ads. Creation of cultural contests, draws and exclusive discounts for more than 1,800,000 followers which resulted in a significant increase in engagement. The point of convergence was to attract followers to become loyal customers.
Featured on: www.facebook.com/GiulianaFloresfans / www.instagram.com/giulianafloresoficial / www.twitter.com/giulianaflores / www.blog.giulianaflores.com.br
PARTNERSHIP
Collecting successful partnerships, the brand has always been involved with personalized projects with celebrities and influencers in the country. I'd like to talk about the case "Flores em Vida". With more than 10 thousand followers in social networks and almost 30 years of career, the pair of singers Zezé di Camargo and Luciano launched their new album called "Flores em Vida". We created an exclusive collection on the site and participated in several concerts of the tour distributing flowers and publicizing the brand and the special products, which achieved excellent sales results.
Featured on: goo.gl/3mqfBn
IN THE MEDIA
In partnership with a public relations company, I was responsible for compiling information relevant to the dissemination of essential content for e-commerce, small and medium-sized businesses, flowers and gifts markets and marketing, with the objectives of straightening the image of company and increasing the share of mind.
Featured on: goo.gl/GsCEdL | goo.gl/Q8pGdQ | goo.gl/1pWB2t | goo.gl/V69PdD | Find more: goo.gl/XeEN7T
GET IN TOUCH
Do you want to know more about the results and learn what I obtained through the online retail projects that I participated? Please send me a message on LinkedIn and it will be great to share this incredible professional experience.
