MEDIA PLANNER/BUYER
Jun 2008 â Nov 2012 (SĂŁo Paulo, Brazil)
Freeadbox (6 mos), Ad.Agency (5 mos), F3 AgĂȘncia (2 yrs), RAPP (7 mos) & Agicom (1 yr 2 mos)
Key Tasks:
âą Identify the best mix of media channels for customers to achieve their goals
âą Manage online and offline campaigns of high complexity throughout Brazil
âą Negotiation, budget control, implementation and monitoring the resultsâââââââ
Achievements:
â Mentored some interns, supervising tasks and reducing the operation time by 35%
â Reached strict goals of market share and sales by 27% with creative mindset
â Worked with multiple cross-functional teams (creatives, producers, analysts)
PROJECTS:
CASE "SPECIALS MOMENTS TALHARIM"
We positioned the product in a different category of "Noodles", where the brand increased its awareness and "Talharim" sales grew because consumers maximised their experiences and added a greater value to the product thanks to the differentiated attributes (easy preparation, taste, quality). Present in the main cities of the country, this campaign used multiple channels, such as TV, OOH, social networks, print media, promotional actions and point of sale displays.
Featured on:Â https://www.youtube.com/watch?v=zjrewxjc6PQ
To boost the share of mind and the concept of the campaign, we enclose a leaflet with a cultural program and a free sample in important newspapers in São Paulo city, encouraging consumers to enjoy special moments in their free time, as well as distributing movie tickets, concerts and plays.
Personal collection
TELEVISION
More than 80 million of brazilians have access to television in their homes, representing one of the most important media in the country. Bellow I shared a few campaigns that I developed the strategic media plans and controlled the client's budget, always oriented to the GRP, penetration of the target, frequency and intensity of the communication to overcome the results.
Featured on:Â https://www.youtube.com/watch?v=NCuOGYb6kZY
Featured on:Â https://www.youtube.com/watch?v=w7ibqK3-nMw
Featured on:Â https://www.youtube.com/watch?v=kd2hPbTG6ZQ
Featured on:Â https://www.youtube.com/watch?v=s_pqdM6EVVo
PRINT MEDIA
A few years ago, the print media in Brazil was very important in the purchase decision because it transmitted a strong confidence to the consumers. I ran several campaigns in magazines and newspapers segmented for multiple targets and different formats. I gained experience for creative solutions, printing and quality control.
Personal collection
PROMOTIONAL ACTIVITIES
Another important pillar in my journey in advertising agencies was the promotional activities. I participated in fun projects for the distribution of merchandising and incentives (prizes, discount coupons and concert tickets), growing the knowledge of the brand in important Brazilians cities like SĂŁo Paulo and Rio de Janeiro.
Personal collection
MAIN CLIENTS
These are some of the top clients I worked with. It could highlight the sectors: food, entertainment, agribusiness, banks, technology and services.
GET IN TOUCH
If you have any questions regarding any campaigns I participated or you would like to exchange more information about media strategies and communication, please send me a message via linkedIn. It will be a pleasure to meet you and expand your industry experiences.
