ACCOUNT MANAGER
Nov 2012 ā Nov 2013
US Media Consulting (SĆ£o Paulo, Brazil)
Media service provider that helps advertising agencies to boost your performance
Key Tasks:
ā¢ Representation of international media for the main advertising agencies in Latin America
ā¢ Overcome operational challenges with innovative solutions and exclusives partnerships
ā¢ Manage multiple digital projects and web tracking implementation to get the sales goals
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Achievements:Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā
ā Maximized the impact of online advertising using audience measurement tools
ā Negotiated and implemented the first worldwide campaign in Songpop app
ā Recognized for tripled the result expected by the client using Shazam app
PROJECTS:
CASES OF SUCCESS - SHAZAM & FIAT
Taking risks and exceeding expectations is part of the routine of the digital marketing professional. That's why I feltĀ happy and proud to have participated in this project. Through a Brazilian team initiative, in 2013 the app Shazam closed a partnership with US Media Consulting, in which we're exclusive representatives of the brand in Latin America.Ā Fiat, an important player in the Brazilian automotive market, was the 1st customer to carry out a campaign via Shazam.
Featured on: goo.gl/xkHZzWĀ | goo.gl/U3AVfMĀ |Ā goo.gl/6DTu3w
Fiat created a movement to celebrate the World Cup that would have a main stage: The Street - A unique place with democracy and people's voice. To promote the campaign "Vem Pra Rua (Come to the Street), Fiat bring a exclusive song with a biggestĀ Brazilian singer: FalcĆ£o, lead of the group "O Rappa" and published the teaser-song in radio, tv and digital media.Ā The people were invited to get more information about music through the app Shazam, where they had more information about the campaign on the landing page with videos, photos, downloads and much more.
Featured on:Ā goo.gl/MCGuxV
At the same timeĀ the campaign was launched, the country had many political protests and the claim "Vem Pra Rua" became very popular, surpassing the results expected by the client. The number of downloads of the app ShazamĀ and the number of views of the song were 3x higher than expected, reaching more than 40,000 official downloads.
The TV campaign reached 83% of the audience, generating more than 1 million hits. The commercial on YouTube exceeded 18 million views, becoming the most viewed commercial during 2013, as well as being the most watched video in the history of the automotive market in the country.
Featured on:Ā https://youtu.be/SxMIwZZPlcM
CASES OF SUCCESS - SONG POP & BURGER KING
Released in 2012, Song Pop is an online game appĀ which purpose is to guess the singer or the name of the song in the shortest time possible. The app is available via Facebook, iOS and Android. Shortly after its launch, the game became a world fever and reached more than 25 million users. In an innovative and proactive way, we contacted the appĀ and conducted the 1st campaign in the world in partnership with the agency Ogilvy & Mather Brazil. I had the privilege to participateĀ in the negotiation, media buyer, implementation and control of the results.
Featured on: goo.gl/aMbeZx | goo.gl/vWxeoJ |Ā goo.gl/CY45sp
BRANDS REPRESENTED IN LATIN AMERICA
We supported main advertising agencies in LatAmĀ to reach qualified audiences in international media. Our focus was the commercial representation of big global players divided into 3 clusters: business, technology and entertainment.
Personal Collection
MAIN CLIENTS
These are the main advertising agencies and clients that I had the pleasure of developing successful campaigns.
GET IN TOUCH
Breaking the barriers to innovation is one of the concepts I like most about working with marketing and communication. I always try to think outside the box and bring new ideas across my clients! How about you? What is your story? Please send me a message on LinkedIn, I'dĀ like to know more about your industry successes and exchange valuable experiences.
