Shutterfly Holiday Card Designs
From January until May, I had the awesome opportunity to work with Shutterfly's internal design team to create unique designs for their upcoming Holiday Card collection.
I was mainly tasked with creating hand-drawn holiday sentiments (like the ones below) and type treatments for specific designs, but I also designed my own card layouts and worked on multiple revisions of my coworker's card designs.
This experience taught me how to use the Procreate app on the iPad Pro, follow strict production guidelines and deadlines, and design with current trends and competitors' trends in mind. I also gained the experience of working on a small design team which taught me how to delegate, communicate, and collaborate better.
Some of my original type treatments and lettering:
The following are original card designs featuring my lettering.
Whether they are in the final holiday collection is not guaranteed.
Whether they are in the final holiday collection is not guaranteed.
