ASI Publication Illustration
ASI Illustration for Cal Poly's
More Than a Motto
Back in December, I was tasked by the More Than a Motto creative team to illustrate the taglines of Cal Poly's Associated Students, Inc. (ASI) for their case study featured in Cal Poly's inaugural More than a Motto publication.
I began by sketching the ten taglines to see how each phrase would fit together, giving myself room to rearrange anything in Photoshop if necessary. 
Each tagline/filler text was pasted on its own layer in Photoshop for seamless arranging and re-arranging. Luckily, the only changes made to the original sketch were scaling certain phrases down in size to create a full, balanced rectangular shape. 
ASI Publication Illustration
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ASI Publication Illustration

Hand-lettered taglines for Cal Poly Associated Students, Inc. featured in Cal Poly's inaugural More Than a Motto book, released May 2017. Hand dr Read More
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