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    Strategic reposition and rebrand of Seabrooks Crisps, including brand story, narrative, ,branding, packaging design, communication strategy and n… Read More
    Strategic reposition and rebrand of Seabrooks Crisps, including brand story, narrative, ,branding, packaging design, communication strategy and new product development. Read Less
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Seabrook is a cult classic with legions of loyal fans and devoted to big moreish flavour, but they felt tired and ‘me-too’ on shelf. In an over-crowded, hyper mature crisp category it was time to stand out rather than blend in.

Our solution was a rebrand and reposition that would buck mainstream norms, bag more penetration and help Seabrook rediscover their challenger ethos along the way.