Seabrook is a cult classic with legions of loyal fans and devoted to big moreish flavour, but they felt tired and ‘me-too’ on shelf. In an over-crowded, hyper mature crisp category it was time to stand out rather than blend in.

Our solution was a rebrand and reposition that would buck mainstream norms, bag more penetration and help Seabrook rediscover their challenger ethos along the way.
Seabrook
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Seabrook

Strategic reposition and rebrand of Seabrooks Crisps, including brand story, narrative, ,branding, packaging design, communication strategy and n Read More
648
7,211
29
Published:

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