Typography // 1930s Booklet

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This project is to create an 8 page booklet based on the given era during the 20th century, mine being the 1930s. The aim of the project is to express the the era that was given in terms of the theme, the content, layout, colour and the typeface.

Content:

Three elements were chosen for the content based on my 1930s era, all three in relation to Penguin Books. The Penguin Book cover was designed by the master of typography, Jan Tschichold. He used the Gill Sans typeface for the Penguin Books, which was popular during 1930s. Later on, Paperback Penguin books became a hit once the Penguin Books started publishing them.

Initial research (Mindmapping)

Thumbnail Sketches

Rationale:

The final outcome of the booklet uses Jan Tschichold’s asymmetrical composition and layout, having the words tilted (cover page), the three diagonal lines with images in a circle (cover page and second page), as well as the text and images (booklet content inside) aligned asymmetrically, to express the 1930s era design, as Tschichold was a powerful influence during then.The overall layout utilizes white space as per Tschichold’s emphasis on spatial intervals being an important design element. The colour used in the booklet is orange, which is the colour of the Penguin Books Logo, the Penguin in an orange oval shape.The orange really stands out together with the white as seen in the cover page, making it engaging to the readers and easily readable even from a distance.