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    Wściekła rybka — gastro bar brand identity. The identity project of the gastrobar had been started long before the interior designing began. Dur… Read More
    Wściekła rybka — gastro bar brand identity. The identity project of the gastrobar had been started long before the interior designing began. During the first appointment with the client we received the task. By that time the conception of the place and its name had been ready. This was a new business for partners. However, the team included experienced restaurant-owners, who corrected and channeled the process time after time. The conception of the establishment was perfectly elaborated to correspond its name, which is translated from Polish as "a crazy fish". This image provided the basis for the whole corporate identity. At the very first sketch presentation to the client a logo and graphic stylistics were approved. Nothing was left except developing of the idea and choosing themes for illustrations. As a result of brainstorming at the meeting with the client six themes were chosen – funny situations, best reflecting the mood of the brand. It`s worthwhile noting that the series of illustrations can be continued. With the development of the place, appearance of new informational occasions, new ideas or just funny stories from the guests, more branded illustrations can be added to the collection, which will still be the element of identification. Typographic style refers us to the Polish visual culture. Geometrical grotesque with typical forms was chosen for the corporate identity, while subdued tone of dark red completes classical colour combination. Read Less
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