Pubstomper Brewing Company brews ales with more strength and character than your average ale. A single-minded brand focused on consistency and strength of flavour, Pubstomper approached Robot Food in need of an identity to launch their flagship product, a heady 8% ABV Pale Ale.

With a demanding audience of craft beer lovers, the young co-founders wanted to intentionally understate the flavour inside and give their niche market something totally unexpected. The new identity had to communicate – but not overemphasize – the powerful flavour and craft credentials of the brand.