Rebranding of jobs.ca, a leading Canadian employment website linking potential employers and employees for over a decade. As jobs.ca grew over the years, they became specialized in numerous professional sub-sectors with their own separate visual identities. The mandate was to create an easily adaptable and recognizable brand system which would link jobs.ca with all of its sub-sectors and could easily incorporate new sub-brands into its offer, yet still retain some of the sub-brand recognition from their previous identities.  We created a new, more approachable logo for jobs.ca. Based on this, a custom typeface as well as a graphic system based on the round "o" found in "jobs" was created. Each sub-brand kept its previous colour palette (but with increased vibrancy) and was paired with a specific pattern, which is flexible enough to adapt to responsive web needs, yet still remain distinct.


Client: jobs.ca
Agency: Écorce
Creative Direction: Karl-Fréderic Anctil
Design direction: Alex Nereuta
Web design: Écorce