Darren Booth - Packaging illustrations by Darren Booth for GATHER, a new category of pet food crafted from certified, organic, non-GMO and sustainably produced ingredients.
“The name, GATHER, sets the first expectation: bringing together the many suppliers, ingredients and sources into one amazing food.” The packaging platform builds on this theme and idea by focusing on the main protein source of each recipe (fish, chicken, and vegetables) with a unique series of illustrations by Darren. Wrapping around the side of the bag, we follow the journey of the ingredients: from other fruit & vegetable ingredients on a farm, to the town and city, straight to the pet food store and pet’s bowl.
Client: Petcurean Pet Nutrition, Agency: Subplot Design Inc., Illustration and Artwork: Darren Booth, Art Direction & Design: Matthew Clark, Copywriter: Pete Pallett
