How do you brand a collection of original hotels? By Illuminating Originals of course! Alongside designer Graham Clifford, we refreshed the brand identity for Provenance, a nationwide boutique hotel collection. Our system features a sophisticated wax seal logomark and a logotype that can stand on its own while seamlessly integrating with Provenance's individual hotel identities.
Client: Provenance Hotels, Creative Direction & Design: Graham Clifford, Brand Strategy & Copywriting: Erik Attkisson