With hospitals and clinics spanning 220,000 square-miles across five states and three continents, we needed a tool that helps our Sanford family stay on brand, find branded materials, request new materials and manage projects.
So we created an online brand resource and tool. It holds over 15,000 documents housed there and offers 120 templates that allow users to make over 1,000 designs.
We called it BrandPharm since it's a full-service, do-it-yourself online marketing pharmacy. It allows our users to localize collateral while staying on brand. We also like the name's twist on the rural. Let's be honest... folks have yet to see the Dakotas as something more than a ranch and farm land... but we all know that we are an economic power house!
Our design played with prescription bottles in a medicine cabinet. Each bottle is clickable. Each leading to tools, collateral and customizable designs.
We launched by sending each user a prescription bottle with personalized label and log-on information and filled it with branded M&M's. And then our PharmAssists had group training sessions.
Log-in
So we created an online brand resource and tool. It holds over 15,000 documents housed there and offers 120 templates that allow users to make over 1,000 designs.
We called it BrandPharm since it's a full-service, do-it-yourself online marketing pharmacy. It allows our users to localize collateral while staying on brand. We also like the name's twist on the rural. Let's be honest... folks have yet to see the Dakotas as something more than a ranch and farm land... but we all know that we are an economic power house!
Our design played with prescription bottles in a medicine cabinet. Each bottle is clickable. Each leading to tools, collateral and customizable designs.
We launched by sending each user a prescription bottle with personalized label and log-on information and filled it with branded M&M's. And then our PharmAssists had group training sessions.
Log-in
Landing Page
Customizable Design Page
Download Brand Content
