‘Threeworld’ captures the maverick spirit of the brand -
a bizarre landscape of weird places and quirky characters.
The aim was to create a seamless experience across TV,
internet and mobile - literally linked together by the logo
and its connecting straw-like infrastructure.

Director: Carolina Melis
Design Director: Carlos Carrasco
Designers: Claire Powell, Matt McDermott
Executive Creative Director: Charlie Mawer
Head of BBC Three Marketing: Reemah Sakaan
In-house Producer: Sophia Pendar-Hughes
Executive Producer: Chris O’Reilly
Production Company: Nexus Productions
Music & Sound Design: Koink
Agency: Red Bee Media
Client: BBC Three