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Identity, show package and cross-media communication
for the annual MTV event.

Due to the need for global appeal, ‘Planet EMA’ was the
chosen direction to lead all areas of the show’s creative.
Through the process, we defined this more accurately as
a futuristic ‘arena’. Inspired by the logo design and a mix
of retro futuristic visions, all elements were connected by
a core concept of ‘pin-ball’ spheres doing battle within
this arena.
Directors: DVEIN
Art Director: Carlos Carrasco
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Executive Producers: Carolina Lopez, Rafa Montilla
Post Production: DVEIN, Physalia Studio
Music & Sound Design: Flowaudio
Production Company: 8 de Agosto
Agency: MTV World Design Studio
Client: MTV Networks International