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Triggered by the new MTV logo, the focus of the brand refresh
was to build on the stand-out characteristics of the first-ever
global rebrand in 2009.
At its core is a closer alignment of the brand to our show content
as well as a design evolution across all media. Essentially a flexible
brand tool kit – smart and adaptable, whilst still full of personality.
Art Directors: Carlos Carrasco, Dylan Griffith
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
In-house Producer: Cristina Mazzocca
Broadcast Designer: Giorgio Schwarz
Print Designer: Daniel Lock
Music & Sound Design: Alan Boorman
Reel: Alex Holden, Ian Jones
Production Company: MTV World Design Studio/Milan
Client: Viacom International Media Networks