Chayanit Thawaranont's profile

Marni Rebranding Project



Marni is a luxury brand that aims to offer timeless design pieces of high quality. “Marni is an unpredictable visual language: graphic, rigorous, in which Consuelo Castiglioni conveys her personal sense of elegance and experimental approach to materials and colors, a unique air for mixing prints and shapes in an eclectic yet coherent design.”

Popularly known by consumers, Marni has a very unique selling point : Sophisticated, grown-up playfulness. To maintain the brand image, Marni menswear spring summer 2017 is inspired by kinetic art movement of “stables” mobile sculptures by Alexander Calder. He combines various shapes of sheet metals and make them balance. Geometric shapes are indicated for organic shapes, methods are based on standard ships building techniques. The concept interpret through colors , shapes and details that overall can best describe Marni’s vision.

special thanks

model : Puwanat Ruengwes
photographer : 
Tee Ekkapong Tantiponprasert
studio assistant : 
Natthinee Ruengves
makeup assistant : 
Cin Warinsathien
designer and art director : 
Toey Thawaranon




Marni Rebranding Project
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Marni Rebranding Project

alexander calder marni rebranding project, fashion photography

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