Brand manifesto:
What if you can have everything you want. Comfort and style, form and function, elegance and strength, fashion and fitness. Because there are some things that should never be given to compromise. Your confidence, your constitution, your character.
Hautletic. Where fitness meets couture.
Hautletic
Hautletic approached M&B to create a sports couture brand to launch into the Middle East. Delivering high performance, stylish sportswear to
the fashion conscious. The brand needed to reflect the products carried and attract the clientele to match.
the fashion conscious. The brand needed to reflect the products carried and attract the clientele to match.
Working out never looked so good. The brand is bold, striking and confident. The super pattern graphics created are based on movement from different forms of exercise. The final solution is a simple combination of form and function.
Scope of work: Brand / Manifesto / Identity / Collateral