M&B have an ongoing relationship with the Level Shoe District, helping develop and evolve the brand. To mark the launch of the new Men’s Designer space and to animate the extended offering available we identified three ambassadors to represent the three ‘zones’, archetypes whose own style and words would resonate with Level customers.

When we see a man with style we’re interested to know more about that person. Who are they? What do they do? What are their inspirations that influence the way they dress?

M&B created 3 films, one for each of the Level categories including - Classic, Contemporary & Designer Sneaker. 

Scope: Advertising Creative, Film, Creative Direction, Art Direction, Photography