Jam Bar
Jam Bar is a nostalgic treat for adults and a sweetness kick for kids. A unique kiosk concept for Dubai. The brand identity needed to be fun, playful and communicate at a level that trumps anything else out there. M&B created an Americana classic brand with a simple jam colour palette, great type and bespoke retro icons.
Bomboloni's are the centre piece for JB's delcious menu. Topped off with a contemporary take on soda floats, ice cream treats and great coffee. A little bit of joy, sweetness and fizz.
Scope: Brand, Naming, Identity, Collateral, Packaging, Uniforms, Signage