Located in a small, tightly-knit East Texas community, it was consistent with company values for Motor Trike to act as a sponsor for various local events. As a true integrated marketing effort, it was also important to boost public perceptions of the company by regularly engaging in goodwill efforts. One sponsorship avenue was that of placing an ad in the local high school's fall football program. Designing this type of advertisement was a small departure from the advertisements I was accustomed to placing in large publications; however, the branding was consistent with the combined goodwill and product-showcasing effort that the company sought to create.
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