+ T.V.

Agency: Contrapunto BBDO Creative team: Antonio Castillo Irene Ferreira Alvaro García Director: Diego Herrero Productora: Seven Senses

Agency: Contrapunto BBDO Creative team: Antonio Castillo Gonzalo urriza Irene Ferreira Borja usandizaga Director: Hernán Productora: Seven Senses

Agency: Contrapunto BBDO Creative team: Antonio Castillo Lolo Ortega Gonzalo urriza Alberto Contera y Borja usandizaga Director: Zipi Productora: Blur

Agency: Contrapunto BBDO Creative Team: Antonio Castillo y Lolo Ortega Director: Luisa Kracht Productora: Agosto

LEGALITAS /////////////////////////////////////////////////////

Agency: Contrapunto BBDO Creative Directors: Antonio Castillo y Lolo Ortega Director: Miquel Alcarria

LIDERPAPEL /////////////////////////////////////////////////////

Agency: Contrapunto BBDO Creative Directors: Félix del Valle y Carlos Jorge Creative Team: Antonio Castillo y Lolo Ortega Director: LUCAS ZANOTTO

Sanitas ////////////////////////////////////////////
Official doctor of Real Madrid

A man enters a doctor’s office, and he begins to examine the patient with a stethoscope. Each time he moves the stethoscope, he hears a little bird. As the stethoscope approaches the patient’s heart the voice of the bird becomes clearer. With the stethoscope directly over the patient’s heart, he hears, “Hala Madrid” the chant of Real Madrid.

Superimposition: “You carry Real Madrid in your heart.”
Loc off: Sanitas: Official doctor of Real Madrid.

Agency: Sra Rushmore
Chief Creative Officer: Miguel García Vizcaíno / Marta Rico
Art Director: Antonio Castillo
Writer: Lolo Ortega
Director: Manuel Lorenzo
Client: Sanitas

Odisea Channel ////////////////////////////////
Self Promotion

In Spain, all of the celebrity gossip shows allow viewers to send text messages that appear at the bottom of the screen with their comments about the topics they are discussing on the show. These topics tend to be quite
trivial and trite.

The idea was to use this concept to advertise a documentary channel. The comments seen on the screen in the spot, as opposed to those on normally seen on tv, are interesting and contribute more information on the topic
presented in the documentary. The viewers of the documentary channel have curious minds.