Internet of Things
An essential basic component of our appearance for Bosch Software Innovations is the stream: a conceptual design element that remains flexible in its proportions, positioning and color strengths within the framework of certain parameters.
The stream uses the same color palette defined in the Bosch Group's corporate design, but creates its own characteristic visual language: with soft gradients and overlays, to symbolize the integration of the virtual and analog as well as the smooth flow of information between sensors, devices, machines, and people.
Smart communication
through infographics and icons
through infographics and icons
As a technology company, Bosch Software Innovations has to communicate content that is complex and multi-layered - and above all invisible.
We have given our customers their own infographic handwriting that allows them to communicate in a particularly vivid and efficient way. It consists of three styles - line graphics, color fields, and a hybrid form of both.
IoT Campus
The IoT Campus in Berlin, the headquarters of Bosch Software Innovations, offers 6,720 square meters of space for transformative software projects. We were already involved in the development phase of the location in order to develop its signage.
The signage combines functional information design with an iconography that takes up the experimental and playful spirit of the IoT Campus: As its name suggests, it defines itself not as company headquarters and office, but as an open research centre in the field of the Internet of Things.
Bosch ConnectedWorld
With the Bosch ConnectedWorld conference, which has been held once a year in Berlin since 2014, Bosch Software Innovations has created one of the most important and best-attended events on the subject of digital transformation and the Internet of Things. The event attracts developers, innovators, executives, decision makers, company founders and IoT enthusiasts from all over the world. In the early days, however, it lacked an adequate image.
Our redesign of the image serves all relevant media channels and establishes Bosch ConnectedWorld as its own brand without losing its connection to Bosch Group.
space
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