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    Fast & Fresco. Fresh soups to warm up in the microwave? A new Brand is born. From name and logotype, to the design of the entire range of packs. … Read More
    Fast & Fresco. Fresh soups to warm up in the microwave? A new Brand is born. From name and logotype, to the design of the entire range of packs. A contemporary project where style meets the product freshness. Impactful and suddenly successful. Read Less
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/ identity / packaging / digital

Fast & Fresco

Fresh soups to warm up in the microwave? A new Brand is born. From name and logotype, to the design of the entire range of packs. A contemporary project where style meets the product freshness. Impacfull and suddenly successful.


CLIENT
Fast & Fresco. Young brand operating in the vegetale market distinctive of its cutting edge cooking process which allows, thanks to the machines speed, to keep the freshness of the ingredients. 

ASSIGNMENT
Build the brand from its foundation, find a name that reflects its philosophy, and place it in the position of a cool and contemporary product of high quality.

SOLUTION
Take advantage of the distinctive traits of the brand, being fast and fresh, and build the identity around them, with a design and photography of north european feel, to give the meals an elegant but warm and appealing look.

PROCESS
Creation from scratch of all brand elements, from the name and the logo to the packaging and the website.

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Creative Director: Davide Mosconi
Designer: Miriam Frescura
Photographer & Food Stylist: Claudia Castaldi

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YEAR / 2016