Pack 125th Anniversary
Cafés la Estrella
Cafés la Estrella
To celebrate the 125th anniversary of Cafés La Estrella we decided to pay homage to the first container that Don José Gómez Tejedor created in 1877.
The idea was to reinterpret the original design from a more modern perspective, but based on its fundamental characteristics. We were inspired by the gravure style of the first packaging, and with the invaluable help
of illustrator Abraham Menéndez, built a tribute to those 125 years using elements of the history of our coffee and our country.
The idea was to reinterpret the original design from a more modern perspective, but based on its fundamental characteristics. We were inspired by the gravure style of the first packaging, and with the invaluable help
of illustrator Abraham Menéndez, built a tribute to those 125 years using elements of the history of our coffee and our country.
First Sketches
For this project I used the typography
Neutra Display, Medium Alt, Bold y Knockout HTF30-Junior Welterwt
Printed on Laminate paper 250 g. gravure
Ink: black, pantone 468, ink of specific formulation brown, matt varnish.
Neutra Display, Medium Alt, Bold y Knockout HTF30-Junior Welterwt
Printed on Laminate paper 250 g. gravure
Ink: black, pantone 468, ink of specific formulation brown, matt varnish.
CREDITS
Art Director: Antonio Castillo
Art Director: Antonio Castillo
Graphic Designer: Héctor Rodríguez y Antonio Castillo
Illustrator: Abraham Menéndez
Creative Director: Belén Coca
Agency: La Despensa
Agency: La Despensa