American Licorice Company
Extinguisher Candy (American Licorice Company) wanted to create a website that would engage their young target audience and increase overall time spent on the site. This inventive, exploratory navigation was designed to draw these young consumers in. In addition to the different sections where users can access videos and information about the product, users are able to simultaneously extinguish sour freak-outs and click orbiting pieces of candy to access factoids and trivia about the product and all things sour.
The site also features SOUR PLANET, Captain Extinguishers Journey to the Sourest Taste in the Universe. This immersive game offers 20 levels of intergalactic sour extinguishing fun and awards high scoring players with free candy!!!
The site also features SOUR PLANET, Captain Extinguishers Journey to the Sourest Taste in the Universe. This immersive game offers 20 levels of intergalactic sour extinguishing fun and awards high scoring players with free candy!!!
