An edgy R-rated comedy, Rough Night follows the misadventures of five best college friends reunited after ten years for a bachelorette weekend that goes far, far off the rails. A social and online media campaign was developed that celebrated the award-winning female cast and irreverent humor.
The goal was to provide female millennials a variety of highly relatable engagement opportunities on all social platforms. On Snapchat, fans took the quiz "Which party girl are you?", and shared fun and flirty selfies via filters and geofilters exclusive to the Coachella music festival and select theaters.
The he IMDB.com home page takeover invited moviegoers to choose their ideal night out; each option triggering a custom video and skin.
