Vaio enlisted Geary LSF to help reintroduce the brand and the new Z Canvas product in the US market. As a way to develop passion around the product, we developed an aspirational "Vaio Creative Team" concept; a group of influencers comprised of creative professionals, that also reflects the target audience.
In order to meet that immediate product launch date, we worked with a Los Angeles based artist, by developing original artwork with the product and photography to document the artist through his process, from inspiration to completion. Our custom photography provided our client with a library of one-of-a-kind assets to communicate an authentic, branded story.
