Aditya Birla Group | A new mark for new milestones

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ONE ICONIC BRAND | TWO DECADES | THREE LOGOS | ONE BRANDING AGENCY

VGC has partnered Aditya Birla Group over two decades to build an iconic brand. The journey has been powered by the vision of the Chairman, Mr. Kumar Mangalam Birla whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group journey across many a milestone to emerge as a multinational power-brand of statesman stature, in the matter of just two decades.

BRANDING

The Group’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led to helping us build an understanding of how ABG is a big part of all our lives at every step. As brand custodians of the Aditya Birla Group, VGC drove the transformation for the Group with a new refreshed identity that presents a new mark, for new milestones.

Derived from the logo itself, the brand language is a vibrant, instant connect to the look and feel of the logomark and the values that it stand for. The Brand language was extended across various touch points and collaterals.

COMMUNICATION

The new Aditya Birla Group logo was launched with a campaign that was conceptualised by VGC. The campaign was executed in print, digital and on television. All major newspapers in India published a print ad announcing the new change on the day that the launch was announced. The television commercial spoke about the group and its journey towards crossing new milestones, culminating with the logo reveal. The commercial recently received more than 3.1 million views on Youtube.

DIGITAL

We made use of the latest innovations and techniques available, from featuring the logo launch on the App locker Interface like ‘Ventes’ to revealing the story of the brand in the form of an opening book on the Times of India website homepage. The new logo received the maximum digital footfall on our designed brand journey on facebook’s latest innovation, the ‘Facebook Canvas’ creating an immersivce experience for all.