360 Life
REINVENTING THE ART OF CONSCIOUS LIVING
VGC crafted a powerful story to launch this new-age purposeful brand bringing together under one philosophy, offerings across real-estate, food and beauty.
Project Scope: Positioning Strategy | Branding | Brand Architecture | Packaging | Communication
BRANDING
An idea that combines ancient wisdom, modern technology, living harmoniously with nature and sustainability at its heart manifested into a modern look and feel. The brand’s identity borrows from the positioning of Enlightened Living, achieved through a sense of balance and harmony represented by the dynamic union of the two universal energies – the sun and the moon.
COMMUNICATION
Built on a sharp positioning and impactful brand identity, tying its diverse offerings together; the brand was launched with a clutter breaking campaign, that witnessed a thundering response.
