B. K. Birla Scholars Programme
SYMBOLISING A LEGACY OF EXCELLENCE
VGC was approached by Mr. Kumar Mangalam Birla to create a brand mark for a scholarship fund announced for London Business School in honour of his late grandfather, Mr. B. K. Birla, a celebrated industrialist and philanthropist. The B. K. Birla Scholars Programme is the largest endowment ever made to any European Business School and aims to empower the next generation of leaders through world-class education.
To carry forward this vision and legacy, VGC created the brand mark inspired from the idea of a seal that stands for excellence, standing true to his ideals. While the stars represent the students, who embody this quality and will become the flag bearers of his vision, the colours are borrowed from the design universe of the London Business School.
Project Scope: Strategic Design | Communication
