In this day and age there is an excessive addiction to screens and life in the media world, which is leading to a lack in social ability in people as they rely on the screen to act as a social buffer. 

In attempt to draw young adults away from there screens and back to the people in front of them Hasbro required an engaging party game to boost social interaction and to remind people that there is still fun to be had beyond their screens. 

Buck Its strives to draw out there different personalities of people when placed in a light hearted but competitive environment. The focus on drawing out personalities is where the fun lies, the unexpected reactions of people, the free interpretations and the open floor nature of the game allows for the rule of anything goes per say