SANTAM - BE SAFE OUT THERE MICROSITE - Through the eyes of a child
DESIGN / CONCEPT / ART DIRECTION
Every day, we take seemingly minor risks without even thinking about whose tiny eyes could be watching. Santam understands that simply telling people to take care when they drive doesn’t necessarily mean that they will. But what if parents heard how their children felt about the risks they saw them take while driving? This is the thinking behind Santam’s campaign, Be Safe Out There, an overarching idea built on ‘the psychology of safety.’ The core message of
Be Safe Out There, is Santam’s mission to promote safe and responsible behaviour in South African communities.