ATKINS: BRAND ANIMATION
Animation
Animation for ATKINS, world leaders in enginering and design, reflecting their extensive involvement in the construction process and their move to energy efficiency, whilst utilising the new brand developed by Saatchi.
Animation was created to show the journey from architects pen to final build, as a seamless organic process for which ATKINS are at the heart, thus bringing to life their tagline: 'Plan Design Enable'.
A continuous forward movement signified ATKINS commitment to industry progress and the organic forms reflect the Kaleidoscopic nature of the new brand.
Animation was created to show the journey from architects pen to final build, as a seamless organic process for which ATKINS are at the heart, thus bringing to life their tagline: 'Plan Design Enable'.
A continuous forward movement signified ATKINS commitment to industry progress and the organic forms reflect the Kaleidoscopic nature of the new brand.
Animation Stills
Produced whilst at Tilt Design
