TVC NEWS: CHANNEL BRANDING
Channel Ident
Channel branding for TVC NEWS (the first truly pan-African news channel), designed to reflect the bold, dynamic undertaking of the channel and the fearless nature of it's reporting.
A unique package made up of crystal prisms and light rays was produced to capture the brand positioning: ‘Through African Eyes, TVC absorbs news from around Africa , distilling and deconstructing, revealing new viewpoints and offering greater a understanding of the ever changing, complex world we live in.
The striking use of the crystal prisms combined with the light rays created a powerful, premium and modern statement, with endless opportunity to extend the brand across the diversity of programming and offering huge scope for future brand development.
A unique package made up of crystal prisms and light rays was produced to capture the brand positioning: ‘Through African Eyes, TVC absorbs news from around Africa , distilling and deconstructing, revealing new viewpoints and offering greater a understanding of the ever changing, complex world we live in.
The striking use of the crystal prisms combined with the light rays created a powerful, premium and modern statement, with endless opportunity to extend the brand across the diversity of programming and offering huge scope for future brand development.
Main News Title Sequence
Channel Ident Stills
Channel Sting Stills
Main News Title Stills
Channel Menu System
News Templates
Website
Print Campaign
Stationary
Produced whilst at Tilt Design
