BINGOLOTTO: ADVERTISING CAMPAIGN
TV Promo
Animated TV commercial, title sequence, teasers and print campaign for new primetime TV game show 'Bingo Lotto', based around the tag line ‘ARE YOU IN’.
Idea was to create a family of characters (created from the letters of the tagline), coming together to watch the show. Each letter was given its own unique personality, from sleepy grandad in tweed, to the frill seeking grandson in camo gear.
The selection of characters created the platform for a number of scenarios that helped to form the basis of the ad campaign and the title sequence.
Idea was to create a family of characters (created from the letters of the tagline), coming together to watch the show. Each letter was given its own unique personality, from sleepy grandad in tweed, to the frill seeking grandson in camo gear.
The selection of characters created the platform for a number of scenarios that helped to form the basis of the ad campaign and the title sequence.
TV Promo Stills
Produced whilst at Tilt Design
