FIFA GLOBAL BROADCAST & MULTIMEDIA PACKAGE 2007-2011
Title Sequence
FIFA's first ever, fully integrated global design package for the promotion the official FIFA events and the brand positioning 'For The Game, For The World', through the production of on screen and multimedia collateral.
Positioning FIFA as a beacon of light and the guiding force in world football, we created a metaphorical 'FIFA WORLD', In which the brand exists.
Each event was customised, to reflect the demographic of the individual’s playing, the event locations and the inclusion of customised event branding. This created a unique offering for each tournament, whilst guarantying continuity of the FIFA brand message over the four year period.
Positioning FIFA as a beacon of light and the guiding force in world football, we created a metaphorical 'FIFA WORLD', In which the brand exists.
Each event was customised, to reflect the demographic of the individual’s playing, the event locations and the inclusion of customised event branding. This created a unique offering for each tournament, whilst guarantying continuity of the FIFA brand message over the four year period.
Title Sequence Stills
Map Drill Down Stills
Match Graphics
Produced whilst at Tilt Design
